I've always had a love for design, even before I really understood what that meant. Living in an older neighborhood allowed me to see many types of design techniques that had been long since forgotten, and it's enjoying those old signs and the intricate painted graphics on worn out windows that influences a lot of my work today.
I prefer to keep things simple, and to the point. Design is meant to put forth a message, whether it be related to logo design & branding or other sorts of design. It has to speak to the viewer, the customer and draw them in either to continue reading or to decide to make a purchase of a product. Understanding the customers or viewers of your client is almost more important than understanding the client themselves.