I'm a music nerd, writer dude, and a creative sir.

And I was born in a western town resembling a desert minus the camels. Still, I managed to ski race myself to the winter junior Olympics as a youth. So, I kept following gravity and when the snow turned to water I became a professional kayaker in my early twenties. Music was always around and when I finally slowed down, music journalism was my way to make a living for the better part of 10 years. Wanting to give my ears a break and tired of being the oldest guy at the show — my thinking has become more conceptual and my writing more visual with branding and advertising: Copywriting, Content Creation/Management, Social Media, Print, OOH, TV/Broadcast, Marketing, and Branding.