Matt Pilcher


London, GB
Joined Jan 2020

I am the founder and director of a London-based creative agency called F That. We produce digital content and specialise in interactive and disruptive content.

We produce unique interactive games for Instagram Stories, gamified AR filters, music videos and a whole lot more. Our aim is to create every type of content that you'd need for a campaign.

We've recently worked with WWF, Sky, Atlantic, Capitol, Island, Polydor, Columbia, RCA, ADA, Ministry Of Sound, Decca, Domino, Modest!, UROK, YMU Group, Bella Union, BMG, AWAL, Kobalt, CMG, Mute, The Orchard, Chess Club Records, Universal Ireland, Syco and Relentless amongst others.

Head to our Instagram to see more of our work: https://www.instagram.com/fth.at/

  • Creative Direction
  • Creative Strategy
  • Design
  • Motion Graphics Design
  • Illustration
  • Interactive Design
  • Stop Motion Animation
  • Animation
  • Social Media
  • Lyric Videos

Digital Ad
Damon Albarn
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Animation
Inhaler
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Digital Ad
Rudimental
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Lyric video
KSI
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Animation
The Doors
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Visualiser
Muse
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Apps and games
Jeff Wayne's Musical Version of The War of The Worlds
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Music video
The Vaccines
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Animation
Muse
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Apps and games
WATERPARKS
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Digital Ad
Gary Numan
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Animation
Slowthai
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Animation
Madonna
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AR Filter
Easy Life
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Animation
Billy Ocean
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Digital Ad
Easy Life
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Animation
Olivia Rodrigo
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AR Filter
N/A
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Apps and games
Dua Lipa
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AR Filter
Insanity Records
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Animation
George Michael
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Animation
The Vaccines
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Tom Grennan 'Evering Road'
Tom Grennan 'Evering Road'
Tom Grennan 'Evering Road'
Tom Grennan 'Evering Road'
Digital Ad
Tom Grennan
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Apps and games
Elder Island
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Digital Ad
Slowthai
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Digital Ad
Laura Mvula
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AR Filter
Emily Burns
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Digital Ad
Slowthai
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Digital Ad
Rhino Entertainment
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Digital Ad
Andrew Lloyd Webber
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AR Filter
Zoe Wees
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Digital Ad
Olivia Rodrigo
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AR Filter
Rod Stewart
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Animation
George Michael
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Digital Ad
Clean Bandit
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Digital Ad
Dermot Kennedy⁠
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Digital Ad
Sia
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Digital Ad
Dolly Parton
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Digital Ad
Zoe Wees
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Digital Ad
Ashnikko
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Lyric video
Dark Heart
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Digital Ad
Slowthai
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Digital Ad
Kara Marni
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Animation
The Doors
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Digital Ad
Phoebe Bridgers
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Animation
Wham!
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Digital Ad
Gerry Cinnamon
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Digital Ad
High Contrast
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AR Filter
Saint Jhn
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Digital Ad
Scouting For Girls
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Lyric video
Gavin James
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Digital Ad
Bryan Adams
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Lyric video
SHAME
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Lyric video
Gerry Cinnamon
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AR Filter
Snakehips
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Digital Ad
Blur
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Digital Ad
Sia
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Digital Ad
The Darkness
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Visualiser
Nile Rodgers
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AR Filter
James Vincent McMorrow
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Digital Ad
Arcade Fire
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Artwork
J090
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AR Filter
Mae Muller
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Animation
James Vincent McMorrow
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AR Filter
Never Not Nothing
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Animation
George Michael
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Digital Ad
Gerry Cinnamon
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AR Filter
Pantera
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Apps and games
Sigala & James Arthur
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Visualiser
Kylie Minogue
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Lyric video
Callum Beattie
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AR Filter
Sam Smith
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Digital Ad
Dermot Kennedy
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Digital Ad
Madonna
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AR Filter
Grateful Dead
View Project

Lyric video
Sonny
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AR Filter
Danny Elfman
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Lyric video
eels
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AR Filter
Bad Suns
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Digital Ad
Madonna
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Animation
George Michael
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Digital Ad
The Staves
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Digital Ad
Blondie
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Digital Ad
Frisco
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AR Filter
IDLES
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Apps and games
Clean Bandit
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Digital Ad
Phoebe Bridgers
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Lyric video
Callum Beattie
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Digital Ad
The Jaded Hearts Club
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Digital Ad
paloma faith
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Digital Ad
IDLES
View Project

Digital Ad
Janelle Monae
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AR Filter
Snakehips
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Digital Ad
The Vamps
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AR Filter
Mae Muller
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Music video
J090
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Digital Ad
Róisín Murphy
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Visualiser
J090
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Apps and games
Erasure
View Project

Amy MacDonald ‘The Human Demands’ Digital Ad
Amy MacDonald ‘The Human Demands’ Digital Ad
Amy MacDonald ‘The Human Demands’ Digital Ad
Amy MacDonald ‘The Human Demands’ Digital Ad
Digital Ad
Amy Macdonald
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Digital Ad
paloma faith
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Artwork
J090
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Digital Ad
Frisco
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Animation
AEG
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Digital Ad
George Michael
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AR Filter
PS1
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AR Filter
F That
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Lyric video
eels
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Animation
The Rolling Stones
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Digital Ad
Erasure
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Digital Ad
Clean Bandit
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Visualiser
Alex Gough
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Lyric video
PIAS
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Digital Ad
Erasure
View Project

Digital Ad
Mae Muller
View Project

Animation
Snakehips
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Visualiser
Aimée
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Animation
BLOXX
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Visualiser
dEVOLVE
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Animation
Róisín Murphy
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Animation
Gregory Porter
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Visualiser
Frisco
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Animation
Wham!
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Apps and games
All We Are
View Project

Animation
Clean Bandit
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Video Editing
Hamilton
View Project

Digital Ad
The Academic
View Project

Lyric video
Erasure
View Project

AR Filter
Raye
View Project

Lyric video
New Rules
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Lyric video
G4 Boyz
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Digital Ad
Luke Combs
View Project

Visualiser
A Certain Ratio
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AR Filter
Oliver Heldens
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Lyric video
Mae Muller
View Project

Animation
Erasure
View Project

Animation
Bury Tomorrow
View Project

Animation
The Academic
View Project

Animation
The Streets
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Animation
The Howl & The Hum
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Lyric video
Erasure
View Project

Visualiser
A Certain Ratio
View Project

Animation
Kodaline
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Apps and games
James Arthur
View Project

Social Media
Disclosure
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Social Media
Clean Bandit
View Project

Video Editing
Billy Ocean
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Digital Ad
Gerry Cinnamon
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Animation
Tom Walker
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Lyric video
Alfie Templemen
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Apps and games
Hosh
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Apps and games
Alfie Templemen
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Social Media
WWF
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Animation
Mogwai
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AR Filter
Saint Jhn
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Lyric video
Gerry Cinnamon
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Lyric video
Callum Beattie
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Animation
Sony Music Entertainment UK
View Project

Lyric video
Red Light Management
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Animation
Stormzy
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Animation
Gerry Cinnamon
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Apps and games
WWF
View Project

Animation
Jade Bird
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Social Media
WWF
View Project

Animation
Oliver Heldens
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Podcasts
George Ezra
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Animation
AURORA
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Animation
WWF
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Animation
Ministry of Sound
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