I am a London based Creative Director, specialising in concept development, creative direction and photography. I always aim to capture honest and candid expressions from the people I shoot, as that's where I believe the beauty of the shot is. Getting to know the subject and building a rapport is important to me, as it allows them to truly be themselves in front of the camera. I enjoy playing with light and coming up with interesting lighting applications to create intriguing shots with implied narrative whether studio based or on location.