Will Innes Smith is a passionate multi-faceted lifestyle film-maker and art director. His style focuses on the aesthetic and the emotive, an eye for detail often combining a stylish visual approach with a love for contemporary culture.

His work aligns captivating images with exciting ideas creating films that resonate with a modern audience. His work straddles a range of media - including live-action, CGI and animation across a number of lifestyle subjects in youth culture, sport, food and fashion.

As a creative Will has written and conceived a number of viral successes including the well renowned ‘4 The Players since 1995’ launch film for Sony Playstation.

Will’s work has been recognised by D&AD, The Royal Television Society, Promax and BDA.