Finish Line Foods Branding

Finish Line Foods is here to bring affordable, nutritious foods to sporting events up and down the country. Aiming to give athletes the opportunity to enjoy protein rich delicious food, regardless of age or experience.

We want to feel fresh and modern within the bland and boring landscape of athletic event catering. The modern and funky typeface gives us instant recognition and character. Whilst the vegetable illustration stickers feel fresh, whilst hinting at the types of food we sell, as well as giving a nod to the traditional food stickers that market stalls use.