American Joe's
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For Brighton based sausage roll company American Joe’s, we created the logo, developed and implemented the brand language across various touch points including packaging, spatial and digital.
Joe is a music aficionado, food and flavour obsessive and is neither conventional nor traditional. As a genuine Anglo-American brand we represented Joe as an all-American, superhero punk of sausage rolls. We combined classic Americana with a UK grunge aesthetic and punked out the iconic USA flag colours into ‘Rave Pink’ and ‘Midnight Blue’.
In a world of “rustic” and “artisan”, American Joe’s tears through the brown paper and string rule book to deliver a hard-hitting punch of in-your-face flavour.
