DIESEL FW19 - ENJOY BEFORE RETURNING

Diesel's Fall campaign this year puts a playful spin on "wardrobing"—that is, buying an item online, wearing it once and then returning it.

It's a phenomenon that all retailers struggle with, but Diesel may be the first to put it front and center in a campaign. While not exactly encouraging the behavior, Diesel's take is that if you're going to do it anyway, why not fully enjoy it in the process?

​In an ad by Publicis Italy a narrator recites Diesel's return policy in sing-songy fashion—items must be given back with labels, in pristine condition, etc. We see models wearing the items on nights out, having a great time but with tags intact. Some take care not to get them dirty, with one woman festooned in napkins as she carefully eats a meal, while others pull them out and display them like a source of pride.