M·A·C, Destination: Fabulous

I created this campaign to feature M·A·C’s new makeup kits found exclusively in travel-retail storefronts worldwide. Destination: Fabulous is M·A·C’s cheeky take on an in-flight safety video– where M·A·C products are demonstrated as items essential for avoiding beauty emergencies while traveling.

The global campaign included anthem and product films, product and model stills (all shot by Nadia Lee Cohen), in-store takeovers, special events, and OOH advertising.