Creative direction for by Nic_Primich

Booklet Design for King Price

King Price are a unique South African Insurance company were premiums decrease monthly. With a company culture similar to that of Google - each touch point both internally and externally had to be both considered and playful. The Starter Pack Booklet received by each new member of staff consists of all need-to-know-info associated with being a new employee, from brand values to culture and procedures. The illustration style was developed to illustrate the unique and playful culture of the brand.