BRIT(ISH)

BRIT(ISH) is a statement led collection exploring the current climate of the UK. Through the use of playful typography, the collection visualises real insights and anecdotes about how it feels to be British today for young people. The Philosophy Clocks visualises philosophical timezones. The first clocks in the collection are the optimist clock with an extra hour in the day, and the nihilist clock where time is meaningless. The fragile scarf represents the british 'stiff upper lip' and inability to express fragility outwardly.