Flo/so - Fear

Creative direction, visual identity and music production for Flo/so debut release "Fear".

The concept focuses around human fears. The contrast of the royal blue and concrete grey bring the artist at the centre of attention, but still leaving him unrecognizable with his face hidden. The raw and unfinished set (plastic sheets, tape, ladder) and the artist's outfit give a sensation work in progress.

Styling • Print • Digital • Social Media • Animation

Photography by Jae Storer

Listen to Fear at: www.flosomusic.com