Madame X' Hard Cover VIP Book

Creative concept and layout for a premium hard cover book as part of Madonna's latest tour VIP package.

The book is packaged in a spray painted custom envelope sealed with a wax stamp. The metallic red hard cover with red gilded edges slides out of black soft-touch hard slip-case with a die-cut X window. It comprises 140 uniquely designed pages on uncoated stock and a mix of specialty paper stocks throughout. An illustrated red mini dance-steps book is bound within the larger book. A custom linen playing card with gold foil can be removed from one of the pages. The lined back cover has an envelope of instant photographs affixed.

Work completed included pitching the original concept, all layout and design work, copywriting and some photography.