Nadia Rose 'Sugar Zaddy'
Music / lyric video for Nadia Rose 'Sugar Zaddy'
Official music / lyric video for uk grime artist Nadia Rose 'Sugar Zaddy'.
Boldly coloured in a confectionary themed palette, illustrations of the hugely popular South London rapper's head lip-syncing to camera with a confident attitude.
Nadia morphs into various rotating items of mostly uk retro sweets, chocolate and dessert, focusing down on a literal approach to the title / vocal hook.
On occasion the confectionary is replaced with items of expense like jewellery and cash, connecting in the original theme of a 'sugar daddy'.
Colour-matched with the content, the lyrics are displayed in beat with the individual words. Some sentences appear from lines and others leave dashed trails when panning offscreen, reminiscent of Liquorice Laces and Hundreds & Thousands.
A big fan of Nadia's work, this project was a joy to work on.
Released May 2020
