Y U QT - Babe? EP
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Over the last 6 months we've been working with Y U QT on the creative direction for their Babe? EP and single releases. Using their iconic 2D 3 person roundel as the foundation, we created a series of digital 3D sculptures in a range of crops, styles and textures to build the creative campaign. To accompany the packshots we used a combination of typographic styles starting with a handwritten approach for 'Rush' and building into a refined serif typeface for the EP detailing.
