6: Editing footage
Unless you're recording footage for Instagram Live (or similar) and you're creating something to upload later, you'll need some editing software - even if it's simple but easy-to-use.
Adobe products can be relatively pricey and inaccessible for first-timers. Still, with a seven day free trial as well as an extra two months during these unprecedented times, you could level-up your skills and give Premiere Pro a go.
However, everything you need is already in your pocket.
Alex advises using an app called Filmmaker Pro, which is free to download with in-app purchases for upgrades. It has a 4.6 rating from more than 23,000 reviews so it's definitely worth adding to your phone.
"It allows you to cut clips together, which is quite useful and obviously if you don't have much experience in editing, the more basic you can keep it, the better it's going to look."
7: Timing is everything
OK, so you've recorded your video and put it all together, now you have to figure out when is best to upload it.
"Normally I would say evenings, like 5-7 during the week and not on weekends because that's when people tend to be busy," suggests Alex. "But at the moment, it doesn't matter so much, and you can upload whenever because people will be at home. At the moment, the more content which shows who you are or you as an artist, the better."
Looking at your Instagram stats is an excellent way to check when your audience is most active.
8: Replying to comments
Platforms like Instagram benchmark your content against engagement rates: how many people interact with you and vice versa, so "always try and comment back," Alex suggests about regularly returning to check back on your responses especially if your notifications are tuned-down.
"It's going to boost engagement a lot more. Instagram works a lot more on comments than it does on likes, and if I had three comments and I replied to all of them, I'd have six comments. If you did that for 100 comments that'd be 200 comments. And just doing that is going to have people want to come back and watch it."
Though there are plenty of resources online in terms of content creation, Alex notes not to be a stranger.
"I do online classes, and I always reach out to anyone with any questions on my Instagram. Go on there and drop me a message or an email."
So stay positive, have fun with it and happy uploading!