Following his masters degree in Music Business Management at Westminster University, Adam Klein has worked across various facets of the UK music industry.  Beginning his career in Legal & Business Affairs at Polydor Records/Universal UK, he soon moved into the role of Polydor A&R assistant. Within a year, he was appointed label co-ordinator at Polydor’s Fascination Records pop imprint where he worked across A&R and marketing for the label’s roster including Girls Aloud, Sophie Ellis-Bextor and The Saturdays.  He was also heavily involved in the initial UK launch for the Hollywood Records stable of Miley Cyrus, Demi Lovato, Selena Gomez and the Jonas Brothers. 

After several years at Universal, Adam joined Fascination managing director Peter Loraine at Fascination Management where he currently manages a roster of artists including Goldfrapp, All SaintsSteps, Una Healy, Jessie Ware amongst others.  He oversees recording, touring, branding/sponsorship, podcasting and overall strategy across his roster of artists. Outside of his day-to-day job, Adam is the promoter and DJ of London’s biggest pop music club nights WeLovePop.

Here's our recent chat with Adam to discuss his favourite recent campaigns and talk about the overlaps between visual creativity and music.

I’m currently working on Fascination Management’s ongoing campaign for Steps What The Future Holds album (which I A&R and oversee the creative from management side) as well as an exciting new project with the brilliant Will Young who we recently started working with at Fascination.


Creatively at the moment I’m loving Kylie Minogue’s wine range!  The packaging is elegant and totally reflective of brand Kylie. The rosé is especially nice with Love At First Sight playing in the background.


My all-time favourite music video is Spark by Tori Amos. The perfect match between a majestically dark song and viscerally stunning visual.


I’ve always loved the album art for Ray Of Light by Madonna. The queen of reinvention pulled off her biggest shift yet, creating cultural impact and achieving commercial success with mesmerizing campaign visuals.


The best creative campaign of the past year has been Ava Max. It’s difficult launching a ‘pure pop’ artist in our current climate where everything is expected to hyper ‘authentic’. Ava’s music and visuals are full-on pop in every sense but the songs stand up to many repeated listens.


The most recent brand collab that caught my eye was Lady Gaga’s Chormatica Oreos which may seem ridiculous on one level, but somehow still make sense within the campaign. I am desperate to get my hands on a package (hello, anyone??).


For me the most creative and original music video of the past year is (It’s a bit older than a year, but) Harry Styles Lights Up. It captures the essence of what makes Harry such a brilliant pop star and why he speaks to a whole generation.


Pop bands seem to change their logo every campaign which I don’t agree with – besides many of the great classic rock logos (ACDC, Kiss, Aerosmith, The Doors, Metallica), however, I wish I’d designed the artist logo for Daft Punk who do a great job of adapting it each campaign so it’s still instantly recognizable but stays fresh.


The one artist you should follow on Instagram is Rose Gray. Making brilliantly off-kilter extremely British pop music with visuals to match.


The most iconic music photograph is Liza Minelli’s OK Magazine cover wedding photo featuring Michael Jackson, Elizabeth Taylor…and Martine McCutcheon!

Creative Corner, in association with The MMF