Having previously worked in radio and as an artist herself, Loretta Andrews has been a music manager since 2015. She was a part of the MMF’s first ever accelerator program in 2019. She manages Jake Isaac, Guvna B, Bianca Rose and Joshua Luke Smith. She also co-founded I AM INDEPENDENT with Bianca Rose to support and resource independent artists.
Here's our recent chat with Loretta to discuss her favourite campaigns in 2020 and talk about the overlaps between visual creativity and music.
All of my artists have new projects on the way: Jake Isaac has a new single out Eyes for You, released 27 November, ahead of his new album Honesty which releases early next year. Joshua Luke Smith also has an album out early next year and an amazing video to his new single Shine On, released on 27th November, check it out it’s amazing! Guvna B has a new really uplifting single out on December 4th featuring U.S artist Madison Ryann Ward and Bianca Rose has a really beautiful project called The Process that Jake Isaac is producing due early next year. She wrote it this Summer while processing 2020 as a black woman and I’m really excited for the world to hear it.
Creatively at the moment I’m loving Kyra. Her whole journey and campaign for her debut EP Xanadu is just beautiful. I love a project with a strong narrative and the stories in her inspiration for the whole project are so well thought out, the attention to detail and consistency with the themes from the colours to the references to the film that first inspired her are just amazing. For an independent artist doing all aspects largely on her own, it’s really inspiring. She’s a true artist.
My all-time favourite music video is a bit controversial to say now (because of the artist) but I have always loved the video to Smooth Criminal by Michael Jackson. I was a huge fan as a kid and also really into dance so I remember waiting by the TV and we watched it for the first time as a family and I was just wowed by his creativity, the production, the dancing, the cinematography – everything!