7. Tone your successes down to avoid ego-mania
Confidence is a preference but if you come across like you’ve got the ego of Iron Man Tony Starks (the ‘real’ one, not nice guy Ghostface Killah) you’re doing yourself as disservice.
This is why I like to describe successes in a very ‘hard news’, objective, matter-of-fact fashion. Positive affirmations on others’ work is ok, but never use any adjectives to describe your own stuff. But if can put some numbers to it, that’s great e.g. my article got 7000 shares on Facebook.
The goal is sound both interesting, and interested. A good yardstick is, would you be happy to be stuck talking to your email-self in the kitchen at party? If you honestly would, you’re doing alright.
8. Be the flexible, convenient choice
Always impart the message that working with you will be easy.
If you’re local, highlight that. If you already working in a similar area, so you wouldn’t be too time-consuming to brief, highlight that. If you’re brilliant with people and get along with anyone - highlight that, humbly.
Any statements you make have to be true - if you’re not who your USP says you are, you’ll get found out…and you’ll deserve it.
9. Always be closing
Go for the close. It shows confidence and determination. Ask for that meeting - and make it soon. Offering to chuck a couple of ideas their way might warm things up.
Offering to kick a few ideas around isn’t the same as working for free. You have to give a little of yourself to get noticed - and if they did steal your idea, the basic human instinct for reciprocity might mean they give you the next project all to yourself.
Commit as much thought to your applications as you do to other more artistic projects. Take pride in it and it will serve you well. Remember, you are confident but collaborative, which means blending bold and humble to best effect. Get drafting, practice makes perfect!
Is this the perfect message?
Thank you for your re-tweeting my comments in defence of Paris Hilton’s DJ skills.
Congratulations on signing Cyberdelic Disco Relic to your label. You’ve got great taste. They’re the best live band I’ve seen in years.
I wondered if you made any decisions about their art direction yet? I’d really love to get involved.
I’ve worked with some of the biggest bands in my native Argentina, and many upcoming acts too, in every style from house to heavy metal. I’ve also had photos published in the Face, NME and Mixmag.
I specialise in showcasing artists’ true psyche through the influence of colour, light and emotion has on public image.
I live in South London now so it would be easy for us to meet. Maybe I could come and see you next week?
Thank you for your time,