We started by developing the art work the label supplied in Cinema4D, turning it into a 3D black glossy alien landscape. Then we animated the camera through the environment and add some extra bits of interest like the horses and lightning... Using C4D and After Effects this was developed into 360 with the lyrics and space field added.
As soon as the label saw the first previews they were into it, with the bands manager commenting "this is dope!" So we knew we were on to a winner.
Processing and rendering the whole thing was a bit of a challenge. But, thank god for cloud computing, we were able to rendering the finished animations with the help of an online render farm. (Taking hours instead of days!).
RMV Productions provide a wide range of creative services for the music industry. Including lyric videos, stage visuals, track visualiser and full music promo video production. If you'd like to see more of our work check out our page on creative commission or head on over to our website http://rmvproductions.co.uk/music-video-promos/