Time is money
“It takes a lot of the work off your hands,” she describes her experience with CC. When time is money and visual art isn’t your strong point, it’s better to work to your strengths and find other people to help build the brand.
“The hardest thing to do is find someone for the job, and then on top of that, you have to make sure they are available and within your budget. Creative Commission takes all that away from you.”
For independent artists looking to commission their own content and take control of their personal branding, Empara has one thing to keep in mind.
“Know what you want, be realistic about what it's going to cost you and do your research on whoever you want to work with to make sure its the right fit.” After all, you’re not going to get the iconic Nike swoosh for a fiver.