Recycle(d): Rethinking Recycling

Two Degrees° Creative are running an Instagram-based campaign that sees designers create their own version of Gary Anderson’s iconic recycling symbol.

My take on the symbol is to highlight the first R of the three that is "Reduction". It's the most important part of the process in that by reducing consumption, we reduce the need to recycle and ultimately negate the energy needed in the process of recycling.