JC Spin That S***

House DJ, Jake Cusack wanted a simple, graphic icon that cut through the noise. With minimalism as the focus, I developed a logo borne from circular format of vinyl music with the tactility of mixing two tracks together to create a monogram "JC".

Cusack releases new mixes every week, so I had to create a flexible design system that allowed him to independently create his own covers, but that also insured that each cover fit into the Jake Cusack brand. This meant creating a suite of colours, multiple alternate cover graphics and a live typography system that allowed for any number of versions.