Smart Life - How Will You Grow Old?

Smart Life came to Plucky Films to create a punchy, attention grabbing online video ad for the launch of their revolutionary new premium program of preventative medicine.

The primary goal of this piece is to intrigue the viewer into wanting to know more and clicking through to the website where more in-depth information can be found. The reality is, these treatments can seriously improve quality of life, so, to get this across, we wanted to challenge the viewer to confront their own mortality, and subsequently to question what value they really place on their health and well being in later life.

Smart Life were absolutely thrilled with the result.

Shot on: Arri Alexa Mini and Atlas Orion Anamorphic Lenses

Bill: Alistair G CummingJean: Jane HaywardGrandson: Jason ColeNurse 1: Helen LaurenNurse 2: Shaz Rahman

Voiceover: Charles Collingwood

Producer: Toby Laurence

Writer: Toby Laurence

Director: Toby Laurence

DOP: Richard Allen

AC: Luis Hindman

Gaffer/Grip: Sam White

Best Boy: Sean P-G

Hair and Make-Up: Tamara Kormornick

Editor: Toby Laurence

Colourist: Alex Gregory - The Mill London

Colour Producer: Charlie Morris - The Mill London