CoolSculpting - Michelle's Story

The Smart Clinics were introducing their new service, CoolSculpting, and needed a video that spoke to their core demographic and highlighted the major benefits.

We wanted to keep it real, so we found the perfect subject, Michelle, a young mum who felt she would benefit from the treatment, and arranged for her to recieve the proceedure. We then asked her to tell us her story; how it fit in with her life, and her experience as a whole.

Shot on Arri Amira and Vintage Leica Primes.

Director: Toby Laurence

DOP: Richard Allen