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Description 2

Senior Designer, Art Director, Creative & Technologist.

61 455278133

[email protected]

https://juliandevillesmith.co

INTERESTS:

Playing & Making Guitars. Riding & Customising/Rebuilding Motorcycles. Skateboarding. Ice Hockey. Punk Rock. Hip-Hop. Americana. Record Collecting. Graffiti & Street Art. Illustration & Typography. Technology. Software & Hardware. Custom Machine Builds. Creative Applications of Technology including both Software & Hardware.

SKILL SET:

DESIGN SIDE:

ADOBE CC/APPLE PRO APPS/WEB DESIGN/VISUAL DESIGN/ UI/UX/SKETCH/INVISION/FIGMA/ZEPLIN/PRINT DESIGN/PREPRESS/BRANDING/IDENTITY/ILLUSTRATION/TYPOGRAPHY/PHOTOGRAPHY/VIDEO EDITING/MOTION/ANIMATION/IDEATION/CONCEPTING/ART DIRECTION/COPY WRITING/VERBAL & VISUAL COMMUNICATION/PROJECT MANAGEMENT/CLIENT FACING/TEAM LEADERSHIP/.

TECH SIDE:

MACOS/IOS/TVOS/HAND CODING/WEB DEVELOPMENT/WORDPRESS/CPANEL/PHP/MYSQL/HTML5/CSS3/RUBY/SASS/JSON/HAML/JAVASCRIPT/XML/C#/MAC HARDWARE TECH/C/CINDER/PROCESSING.JS/.

RECENT FREELANCE APPOINTMENTS:

OCT’18 - JOY AGENCY - Senior Digital Designer

Increased effectiveness of MG Dealership Collateral, Created Henkell DOOH animated DOM

& Zip HTML5 Hydrotap Campaign Banners.

DEC’18 - BMF - Senior Digital Designer

Contributed to bettertax.gov.au roll-out for Australian Government. Website, Display Banners & Social Advertising. Worked with BMF Art Directors & Copywriters in concepting and developing campaign copy, narrative, and image selects for client approval. Worked on various design and creative aspects of the website component of the campaign, including setting copy, hover states alongside the overarching approach to UI/UX aspects of the website component of the campaign. Designed and built the Display Banners and Social Advertisement component of the campaign.

JUN’19 - Present Company - Senior Digital Designer

DOOH roll-out of ApplePay/UBank Billboards. Created static Banners for Dropbox Business. Created static banners for Audible. Created an Pitch Deck for Next Hotels based on a keynote deck.

JUL/AUG’19 - WooliesX - Senior Digital Designer

Worked on various social, email & website assets/collateral for Woolworths Rewards. Assisted the Rewards App team - Providing many value-add ideas to be integrated into the product development timeline including gamification concepts to leverage member engagement. Redesigned/revamped Woolworths Rewards Onboarding EDM customer journey series of emails. Aided & directed other creative team members. Provided many valuable insights into the development of various internal goals for FY20. Ideated many gamification concepts for both in-store and virtual environments. Concepted many valuable functionality add-ons for the rewards App Development team.

SEPT/OCT’19 - Spark44 - Senior Digital Designer

Jaguar & Land Rover Sizmek & HTML5 Display banners, Social Animations, Design & coding of various eDM templates and a re-cut of a TVC for Social. Provided assistance in Copy-writing & Art Direction.

OCT/NOV’19 - Feed/eBay - Senior Digital Designer

Art Directed, Designed & Executed the Display banners, Social & DOM components of eBay Australia’s Black Friday Campaign 2019. Assisted in copy-writing direction for Black Friday Campaign. Significant contribution to eBay’s 21M worth of sales on November 28th 2019. Created Animated DOM’s components for eBay Australia’s Christmas 2019 Campaign.

DEC’19 - M&C Saatchi - Senior Digital Designer

Assisted on animation & asset preparation of various Big W Back to School Campaign Collateral. Lifted the effectiveness of integrated campaigns by implementing messaging and imagery optimisations.

JAN’20 - Red Engine - Senior Digital Designer

Rolled out Peugeot 508 Retail & Dealer Display banners. Worked with Red Engine’s Design Director to create DOOH Billboards for Peugeot as well as website assets. Revamped Display Banners for client Norco. Pitched animation ideas, advised and liaised directly with the client.

FEB’20 - VitaminX - Senior Digital Designer

Toshiba Dynabook Rebraqnd rollout & Sales Incentive campaign rollout. Animated HTML5 Banners, Dynamic and static page skins & eDM’s. Creative Directionon Animation, Copy refinement and eDM coding and testing.

FEB’20 - Hogarth - Senior Digital Designer

Assisted with the rollout of some Dyson Campaign banners over a few days. Provided guidance on how to better facilitate itterative campaigns from a single set of animate source files.

MAR’20 - Adobe APAC - Senior Digital Designer

Rolling out localised campaigns, animating and packaging html5 banner assets, design and direction on corporate invitation series. Creation of inforgraphic series for Future of Work campaign. Liaising with various stakeholders.