Brand Designer specializing in Visual Identity & Packaging Design.

Matt has been honing his craft for the past 25 years - creating visual identities, packaging & advertising for leading CPG brands. Matt’s methodology is to understand where the seduction strategy can be dialed up for each product while balancing modern design sensibilities and the brand’s guiding principles.

Matt's experience spans B2B and B2C brands in the areas of natural products industry, health & wellness, food & beverage, retail, wine & spirits, cannabis, technology, higher education, and software.

Prior to becoming a Chameleon, Matt was a brand design consultant for Freshmade - a leading brand design agency for fresh & organic food brands. Additionally, he was the co-founder & creative director of an award-winning brand design consultancy called Crave and worked on the retail team at LPK which is a global brand design agency based in Cincinnati.