Creative direction for by Marin Stefani

"Serpent in the Wilderness" Kickstarter campaign for Andy Richter

I took care of creative direction for freelance photographer Andy Richter's Kickstarter campaign, centered around raising funds to produce his fine art photography book "Serpent in the Wilderness." For several years, Andy traveled around the world to try and capture the essence of yoga, and photograph the people who practice it. Now that the photographs were arranged and the book designed, he needed the campaign to move the project into the next phases: printing, and selling.

I created a visual identity for the Kickstarter page, one that matched the atmosphere and colors of photographs used to promote the book. I sequenced, lit, shot and edited the presentation video, taking great care of showcasing Andy's vision and pitch in an engaging manner. I also composed the background music for the video, using sampled recordings of Dilruba, a bowed instrument from India, to increase the connection of the video to the yoga world — which takes its roots in ancient India.

The campaign was a success: it raised $20,070 on a goal of $18,500, with 218 people contributing.

See the video on the Kickstarter page: https://www.kickstarter.com/p…