SoulCycle: Activate (Teaser)

As a run up to our first official commercial film for SoulCycle we created a teaser to whet people’s appetites a week prior to the actual film being released.

Shortly after dropping, this teaser film blew up within the SoulCycle community with our talent Jeff Rieber becoming an instant sex symbol with the ladies and gentleman alike. Everyone was left wondering what was coming (just as planned), and the discussion was rife as to what was about to come.